DB Ceylon – Branch Launch
An integrated social media, content, influencer, and paid media launch with 100+ influencers, 9.3M+ views and 12M+ people reached.
Project overview
Ceylexa Digital was proud to lead the digital launch campaign for DB Ceylon, a brand created as a tribute to Sri Lanka's rich cultural heritage while bringing timeless traditions into a bold new era of style and sophistication.
Rooted in the island's artistry and inspired by the creative vision of Dhananjaya Bandara Stylist Hair and Makeup Studio, DB Ceylon brings together creativity, elegance, and expertise to reimagine Sri Lankan customs through a contemporary lens. The brand represents more than style — it represents a story of legacy, culture, and modern expression. Ceylexa Digital developed a comprehensive launch strategy designed to introduce DB Ceylon to a wide audience, build brand awareness, create conversations, and establish a strong digital presence from the beginning.
The challenge
Launching a culturally inspired premium brand requires a strategy that can communicate its story while reaching a large and relevant audience. DB Ceylon needed to create significant awareness around the launch while introducing its unique identity to audiences across multiple digital platforms.
- Creating strong awareness for the DB Ceylon branch launch
- Introducing the brand's cultural story and identity
- Reaching a large and relevant digital audience
- Creating premium and engaging launch content
- Generating conversations and interactions around the brand
- Building visibility across multiple social media platforms
- Creating significant reach within a short campaign period
- Leveraging influencer marketing at scale
- Combining influencer activity with paid media to maximise campaign visibility
Quick facts
- Client
- DB Ceylon
- Category
- Social Media Campaign, Content Creation & Influencer Marketing
- Platforms
- Facebook | Instagram | TikTok
How we got there
Team Ceylexa developed an integrated social media, content, influencer, and paid media strategy designed to maximise reach, engagement, brand awareness, and launch visibility.
Social Media Launch Campaign
We planned and executed a coordinated social media campaign to introduce DB Ceylon, communicate its brand story, and build excitement around the branch launch.
Premium Content Creation
Our team created visually engaging content that reflected DB Ceylon's premium positioning while highlighting its connection to Sri Lankan culture, artistry, heritage, and contemporary style.
100+ Influencer Campaign
A major component of the launch was an extensive influencer marketing campaign involving 100+ influencers. The campaign was designed to bring DB Ceylon directly into different influencer communities and extend the brand's visibility across a diverse range of audiences.
Paid Media Campaigns
Alongside influencer marketing, we focused on strategic organic content distribution to amplify key launch content, extend audience reach, and increase visibility across relevant digital platforms.
Influencer & Paid Media Integration
Rather than treating influencer marketing and paid advertising as separate activities, the campaign brought both together as part of one wider digital strategy - using multiple channels to build awareness, generate interactions, and maintain launch momentum.
Brand Storytelling
Content and campaign communication focused on DB Ceylon's unique story, connecting Sri Lankan heritage and traditional artistry with modern style, creativity, and sophistication.
Audience Engagement
The campaign was designed to encourage audiences to interact with, share, and discover the new brand, helping transform launch visibility into meaningful digital engagement.
The numbers
The DB Ceylon launch delivered large-scale reach and interaction in a short campaign period.
The campaign generated more than 9.3 million views, creating substantial visibility for the DB Ceylon launch across digital platforms.
More than 7.7 million interactions were generated throughout the campaign, demonstrating significant audience activity around the brand and its content.
The campaign achieved more than 500,000 shares, helping audiences actively distribute DB Ceylon content across their own networks.
The campaign reached more than 12 million people, significantly expanding DB Ceylon's digital visibility during the launch.
The campaign generated more than 8 million brand-awareness outcomes, supporting DB Ceylon's introduction to a large digital audience and strengthening recognition around the new brand.
The bigger picture
The DB Ceylon Branch Launch demonstrated the impact of combining large-scale influencer marketing, creative content, social media strategy, and paid media into one integrated launch campaign. With 100+ influencers participating alongside targeted paid media activity, Ceylexa created multiple pathways for audiences to discover and engage with DB Ceylon. The campaign successfully translated the brand's story of Sri Lankan heritage, legacy, artistry, and modern sophistication into a strong digital presence.
The campaign delivered 9.3M+ views, 7.7M+ interactions, 500K+ shares, and 12M+ reach, creating significant awareness and digital momentum around the DB Ceylon launch.
100+ Influencers. 12M+ Reach. One Powerful Brand Story. A Launch Built to Create Impact.
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