Ayale Music Video – Tehan Perera
A coordinated launch strategy and creative content production that generated more than 7 million video views across YouTube, Facebook, and TikTok.
Project overview
Ceylexa Digital was proud to be part of the Ayale music video campaign by Tehan Perera, supporting the release through a strategic social media launch and creative content production designed to build awareness, generate excitement, and drive strong audience engagement across major digital platforms.
The campaign focused on creating engaging promotional content around the music video, maintaining momentum across social media, and reaching audiences through platform-specific content strategies. By combining creative content with coordinated social media promotion, the campaign generated millions of views across YouTube, Facebook, and TikTok.
The challenge
Launching a music video requires strong visibility, engaging content, and consistent digital communication to capture audience attention and encourage viewers to discover and share the release.
- Building awareness around the music video launch
- Reaching a broad and relevant music audience
- Creating engaging content to support the release
- Driving video views across multiple platforms
- Maintaining launch momentum across social media
- Adapting content for different platform formats and audiences
- Encouraging audience engagement and content sharing
- Creating a strong digital presence for the release
Quick facts
- Client
- Tehan Perera
- Category
- Social Media Launch & Content Creation
- Platforms
- YouTube | Facebook | TikTok
How we got there
Team Ceylexa developed a social media launch and content creation strategy focused on visibility, audience engagement, and video consumption. We developed and managed a coordinated digital launch strategy designed to create awareness and build momentum around the release of Ayale.
Creative Content Creation
Our team created engaging promotional content designed to capture attention, communicate the music video's identity, and encourage audiences to watch and interact with the release.
Platform-Specific Content
Content was adapted for YouTube, Facebook, and TikTok to suit the different formats, viewing behaviours, and audiences across each platform.
Video Promotion
The campaign focused on driving awareness and video consumption through consistent social media activity and strategically planned promotional content.
Audience Engagement
We created content designed to encourage viewers to engage with the music video, interact with posts, and share the release with their own networks.
Digital Campaign Management
The campaign was managed with a focus on maintaining consistent visibility throughout the launch and maximising opportunities for reach, engagement, and video views.
The numbers
Across three platforms, the Ayale campaign generated more than 7 million video views.
The Ayale music video generated more than 3.1 million views on YouTube, demonstrating strong audience interest and significant video consumption.
The campaign generated more than 2.2 million views on Facebook, expanding the music video's reach and visibility across social media.
TikTok generated more than 1.7 million views, helping the release connect with a highly active short-form video audience.
Across YouTube, Facebook, and TikTok, the campaign generated more than 7 million video views, creating substantial digital visibility for the Ayale release.
The bigger picture
The Ayale campaign demonstrated how creative content and a well-coordinated social media launch can generate significant visibility for a music release. Through strategic content creation, platform-specific communication, and consistent digital promotion, Ceylexa Digital helped Tehan Perera's Ayale connect with audiences across multiple major platforms and generate millions of video views.
The campaign successfully brought together social media, creative content, video promotion, and digital strategy to create strong momentum around the music video launch.
One Release. Three Platforms. 7M+ Views. A Digital Campaign Built for Reach.
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