Gajaman Nona Music Video – Tehan Perera
A collaboration-focused launch strategy that brought two artists' audiences together and delivered 8.8M+ combined views.
Project overview
Ceylexa Digital was proud to be part of the Gajaman Nona music video campaign by Tehan Perera, a special musical collaboration with Yohani Perera. The campaign focused on creating strong digital visibility for the release through strategic social media promotion, creative content, and platform-specific communication.
With the collaboration bringing together two artists and their audiences, the campaign provided an opportunity to create wider awareness, generate excitement around the release, and connect with music audiences across multiple digital platforms.
The challenge
The launch of a collaborative music video requires a digital strategy capable of bringing together different audiences while creating strong momentum around the release.
- Building awareness around the music video launch
- Promoting the collaboration between Tehan Perera and Yohani Perera
- Reaching audiences from both artists' digital communities
- Creating engaging content around the release
- Driving video views across multiple platforms
- Maintaining consistent communication throughout the campaign
- Adapting promotional content for different social media platforms
- Encouraging audiences to discover, watch, and share the music video
Quick facts
- Client
- Tehan Perera & Yohani Perera
- Category
- Social Media Launch & Content Creation
- Platforms
- YouTube | Facebook | TikTok
How we got there
Team Ceylexa developed a social media launch and content creation strategy designed to maximise awareness, audience engagement, and video consumption.
Social Media Launch Strategy
We planned and executed a coordinated social media launch to build anticipation around the release and maintain strong visibility across the campaign.
Creative Content Creation
Our team developed promotional content designed to highlight the collaboration, capture audience attention, and encourage viewers to discover the music video.
Collaboration-Focused Promotion
The digital strategy placed the collaboration between Tehan Perera and Yohani Perera at the centre of the campaign, helping connect audiences from both artists.
Platform-Specific Content
Content was tailored for YouTube, Facebook, and TikTok to suit the unique formats, viewing behaviours, and audiences of each platform.
Video Promotion
Strategic social media promotion was used to drive traffic towards the music video and encourage continued video consumption across platforms.
Audience Engagement
The campaign focused on creating content that encouraged viewers to interact with, share, and participate in the release, helping extend its digital reach.
The numbers
The collaboration generated more than 8.8 million combined video views.
The Gajaman Nona music video generated more than 3.7 million views on YouTube, demonstrating significant audience interest in the release.
The campaign achieved more than 1.7 million views on Facebook, expanding the music video's visibility across the platform.
TikTok generated more than 3.4 million views, helping the collaboration reach a large short-form video audience.
Across YouTube, Facebook, and TikTok, the campaign generated more than 8.8 million video views, creating substantial digital visibility for the music video.
The bigger picture
The Gajaman Nona campaign demonstrated the potential of combining creative content, social media strategy, and collaborative artist promotion to generate significant digital reach. By placing the collaboration between Tehan Perera and Yohani Perera at the heart of the campaign, Ceylexa helped create awareness and engagement around the release while connecting with audiences across multiple platforms.
With 8.8M+ combined views, the campaign achieved strong visibility across YouTube, Facebook, and TikTok and created significant digital momentum for the music video.
Two Artists. One Collaboration. 8.8M+ Views. A Digital Campaign Built for Impact.
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